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A recipe for our cookies
Cookies should be eaten,
but also explained
We love cookies of the eatable kind, but on internet and also our website there are different types of cookies. To explain and show you which cookies we use, and why, is natural for us. Therefore, let’s walk you through a less tasty recipe than you might be used to, and describe the cookies Sendify use when users visit our website and app.
For you who do not know what a cookies are, it could be explained as small text files that are saved in your browser when visiting Sendify.se or our app. There are different types of cookies and they have various names like session cookies and pixels. When we use cookies, it’s simply to gather data in different ways. Data, which later on is used to improve your experience on our website and app, generate visitor statistics, analyze how our website is used, enable functions for chat and feedback, build segments and target groups in marketing purpose and to do retargeting.
How does retargeting work?
We at Sendify actively work with marketing trying to spread the word of our shipping service for small companies that are missing a good freight solution. If you at any time have visited our website it’s likely that you have seen ads from us at Sendify afterwards. This is something that we in marketing call retargeting.
What’s happening is that other websites and social media can see whether or not you have a cookie from us at Sendify saved in your browser. They can based on this knowledge figure out that you have entered our website, probably been interested in a new freight solution and therefore chooses to show you ads from us. We understand that this makes some people uneasy. That Facebook knows that you have visited our website. Although, you should know that the purpose is trying to show relevant ads for people interested in our service.
If you’ve seen ads from Sendify without first visiting our website, this is not based on cookies but rather other digital marketing methods.
Too block or erase cookies
If you want to erase or block cookies this is fully possible to do. By going to your browser’s setting you may both erase and block cookies from a specific website. One thing that is important to remember is that cookies we use have the purpose of improving your experience and understand our users better. So, if you choose to remove cookies this might result in a worse experience and potentially missed offers.
What cookies do we use, and why?
Below is a list of the cookies we use and descriptions why. If you despite the information given on this page want to learn more about our cookies you may simply talk to us here via the chat or contact us
Sendify Cookies
Sendify uses cookies on the website to save session-based information. This is crucial in safety perspective for you to use our service. For every login a session cookie is created that checks who you are and your right to use the service. Without this cookie we will not allow you to use our system.
Amplitude
Amplitude is our “data room”. We use it to gather data concerning page visits to events being triggered on the website and app. For example: When someone books a shipment the system sends this information to Amplitude.
DoubleClick
Sendify uses DoubleClick (Owned by Google) and its platform to buy ads for external online media. DoubleClick makes the ad buying process automatic and based on our decided criterias. This makes it possible for us to delivery external ads that is both personal and relevant. Here is more information about DoubleClick
Drip
Drip is the tool we use for marketing automation. When you visit our website Drip ties you to a user-ID. Because of this we can see what actions you take and also send you customized and relevant emails. We can, through Drips platform, see personal information handed to us. For example: When you register an account we will see what email address that is tied to your user account.
We use Facebook to measure, optimize and build target groups as well as creating ad campaigns. When you visit the website Facebook creates a cookie called pixel. The pixel makes it possible for us to create target groups for retargeting on Facebook. We at Sendify can’t identify personal information from this data.
Here is more information about Facebook pixels
Google Ads
Cookies from Google Ads are being used at Sendify to improve and measure the effects of our digital marketing efforts for Google search results. We deliver ads based on keywords we consider relevant.
For example: If you search for “Send parcel to Germany”, we might show you an ad linking to a page with more information on that specific topic.
Read more about Google Ads
Google Analytics
Sendify uses Google Analytics to gather information to analyze and develop our website and app. By knowing number of visitors, how many bookings, how various pages perform we can see where we need improvements. The information via this cookie does not include information that is personal or could be tied to any individual.
Read more about cookies from Google Analytics
Google Tag Manager
Google Tag Manager is a service that helps us with handling of scripts and listening for events triggered. For example: When you click the login button this information is sent to Google Analytics by Google Tag Manager.
Read more about Google Tag Manager
Hotjar
Hotjar is a service that helps us understand user behaviour on Sendify.se and in our app. Through recordings, heatmaps and feedback we may better understand how our users use our website and app. In this way we can improve pages that does not perform well or simply isn’t working as expected. Hotjar saves cookies and assign an user-ID so that we know whether or not various recording is of the same visitor.
Good to know: During recording we do not see any information that our users fill out in the input fields.
Instapage
The chat function you see on our website and app is delivered by Intercom. When you write to us a cookie is saved and tie you too a user-ID. Thanks to this you may leave our page, return and still see any chat history.
Intercom
Sendify advertise on LinkedIn and in order for us to build target groups, create ad campaigns and show relevant ads we save a cookie so that LinkedIn knows whether or not you have visited our website. This is primarily to perform retargeting.
Segment is today used to handle scripts in the same location. When you load our page or app, Segment places all the scripts on the page. For example: Facebook, LinkedIn, Google Analytics and Amplitude is loaded through Segment.
OptinMonster
OptinMonster är en tjänst vi använder för att hantera exit-intent popups. Detta innebär att vi visar en popup när du är på väg att lämna vår hemsida. Cookies från OptinMonster sparar information huruvida du sett popupen eller inte samt om du interagerat med den. Detta för att vi enbart ska visa popupen vid ett tillfälle.
Segment
Segment används idag för att hantera många olika scripts på samma ställe. När du laddar in vår hemsida eller app är det segment som placerar ut alla dessa scripts. Exempelvis laddar vi in Facebook, LinkedIn, Google Analytics och Amplitude igenom Segment.